Modern theatre, for artistic directors and dramaturgs

Explore new practices, collaborative approaches, strategies to enhance creativity, engage audiences, and the essential roles in shaping modern theatrical productions.
Theatres aren’t just competing with each other anymore. Our real competition sits in living rooms.

Building a theatre brand that can compete

Theatres aren’t just competing with each other anymore. Our real competition sits in living rooms.
The old subscription, tied to fixed dates and an entire season commitment, increasingly feels like a barrier rather than a benefit.

The subscription is changing

The old subscription, tied to fixed dates and an entire season commitment, increasingly feels like a barrier rather than a benefit.
In the performing arts, the decision to add live captioning often starts as a discussion about accessibility.

The economics of captioning: ticket sales & marketing

In the performing arts, the decision to add live captioning often starts as a discussion about accessibility.
Reimagining modern theatre with bold choices to captivate audiences.

Why Embracing Innovation is Key to Captivating Audiences

Reimagining modern theatre with bold choices to captivate audiences.
Help for theater pros on history, literature, sales, and e-ticketing. Tips on enhancing sales and marketing.

How Modern Theatre is Reimagining the Classics

Help for theater pros on history, literature, sales, and e-ticketing. Tips on enhancing sales and marketing.
Let's take an exciting journey into the realm of post-human theater, where technology, innovation, and artistry converge in ways you might not expect.

Post-Human Theater: Insights & Innovations

Let's take an exciting journey into the realm of post-human theater, where technology, innovation, and artistry converge in ways you might not expect.